Fundraising Tips for the Poplar Spring Run!
Personalize your run page! It’s easy to share on social media if you have it personalized and it catches people’s attention better than the generic fundraising page w/no picture, etc.- No amount is too small! Some people may be hesitant to donate since they cannot afford much. Encourage those $10 donations – they add up and every little bit helps.
- Is there a special occasion you can tie in to encourage donations from friends and family – your birthday, an anniversary, your veganiversary, or your first 5K ever? People will often give in honor of a special occasion.
- Update your fundraising page/remember to reshare on social media like FaceBook, Twitter, Instagram, etc. People who thought about donating but haven’t done it yet may need a reminder. Try sharing one of Poplar Spring’s posts highlighting an animal story with a reminder to donate to your fundraising page. Seeing an individual’s story can really help people connect with the cause and donate.
- Does your workplace match donations to charity? Ask!
- Doing the 1K walk with a dog rather than the run? Send the appeal from your dog for a fun change of pace that can help boost your donations.
- Write a meaningful short letter that you use to follow-up with people a month after you sent the request reminding them of needing their help.
- If you don’t hear back in another few weeks, send another nicely written and polite reminder. Until you hear ‘no’, assume they have just forgotten or procrastinated.
- If they say they can’t for whatever reason, don’t question it or take it personally. You can try them again next year!
- Send each email with the person’s name and personalize if possible.
- When you get near the goal you set, raise your goal! People will give more if you are further from your goal!
- Send a personalized ‘thank you’ email when they donate offering to accompany them for a tour of Poplar Spring to meet the animals!